Brand Story

For one of us, it was a jacket covered in iron-on patches collected from every family trip. Yosemite. Disneyland. For another, that random diner in Nevada with the best pancakes. We grew up. We became parents. And we realized something: kids today deserve that same feeling. That same memory. So we built Hahaha!

The Gap We Saw

Walk into any kids' clothing store and you'll see the divide immediately.

On one side: brands that prioritize parents. Organic this, sustainable that, muted earth tones. Safe. Responsible. Boring.

On the other side: brands that prioritize kids. Bright colors, fun characters, playful designs. But made overseas with questionable practices, synthetic fabrics that pill after three washes, and materials you wouldn't want touching your child's skin.

Why does it have to be one or the other?

We're parents ourselves. We care deeply about what goes on our kids' bodies. We read labels. We research certifications. We want GOTS-certified organic cotton, not just marketing buzzwords. We want Made in USA, where we can visit the factory and meet the people sewing each seam.

But we're also parents who remember being kids.

We remember the pure joy of choosing our own clothes. The pride of wearing something that felt like "me." The creativity of changing our look to match our mood.

Kids aren't just small adults who need to be dressed. They're humans with opinions, imaginations, and a deep need to express who they are becoming.

We saw the gap. So we built the bridge.

On one side: the parents. On the other: the children. In the middle: us, the bridge.

A Contract Between Generations

Every Hahaha piece starts with what parents need: 100% GOTS-certified organic cotton. Not just "organic" (which only describes how cotton is grown), but fully certified through every step of production. Safe dyes. Ethical labor. Made entirely in Los Angeles.

😻 But here's where it gets fun.

We added hook-and-loop zones to every garment. Tees. Hoodies. Jackets. Hats. These aren't decorative. They're functional.

Kids get to choose from a growing collection of patches🔗. Dinosaurs one day. Rockets the next. A birthday cake. A taco. Their heritage. Their hero. Their mood.

This is what we call "the contract or the bridge." Parents get peace of mind. Kids get creative freedom. And everyone gets to laugh together.

Why LA?
Why Now?

Every Hahaha garment is cut, sewn, and finished in Los Angeles. Not just "designed in LA" with a tiny disclaimer that it's made somewhere else. Actually made here. By people who are paid fairly, work in safe conditions, and take pride in their craft. We visit our production partners (Euphoric Colors LA) regularly. We know their names. We see the care that goes into every stitch 🙏🏾. That's not something you can replicate with a factory halfway around the world that you've never visited.

Materials That Matter ↗

Our Vision: We're Building a Movement

Batch 01 is just the beginning.

We launched with eight core pieces and a 22 collections of patches, but we have so many more ideas. Seasonal drops. Limited edition collaborations with local artists. Patch design contests where kids submit their own ideas and we produce the winners.

We imagine a future where every child has a Hahaha piece in their closet. Where "Hahaha" becomes synonymous with joyful, sustainable kids' fashion. Where parents around the world know that when they see that little smile logo, they're getting something special 💝

Symbol

The icon in our logo is a half-circle smile, inspired by the universal shape of joy. It’s simple, warm, and instantly recognizable - just like a child’s laughter. This shape reflects the very heart of our brand: to create happiness through clothing that brings parents and children together.

Visual Identity Concept | Symbol

Close your eyes and think back. What did you wear as a kid that made you feel... you? For one of us, it was a jacket covered in iron-on patches collected from every family trip. Yosemite. Disneyland. For another, that random diner in Nevada with the best pancakes. We grew up. We became parents. And we realized something: kids today deserve that same feeling. That same memory. So we built Hahaha!