Materials That Matter

🌍 Local Love, Global Care

You see "100% organic cotton" and breathe
a sigh of relief. Finally, something safe for my kid!
But it's not that simple.

"Organic cotton only describes how the cotton was grown, not what happened after harvest. Once the cotton is picked, it can be bleached with chlorine, dyed with heavy metals, and treated with wrinkle-resistant finishes that contain formaldehyde. The same chemical used for embalming. And none of that has to be disclosed."

Yvonne Burkart, PhD Toxicologist

The Skin of Our Children is 30% Thinner Than Ours

Research shows that a baby's skin is about 30% thinner than an adult's, meaning it's more permeable and absorbent. When chemicals sit on clothing, they don't just stay there. They make their way into the bloodstream. And kids don't have fully developed detox systems yet. Their liver and kidneys are still maturing. So even small exposures can build up faster and linger longer. This is why we obsess over every step of production. Because what touches their skin matters more than people think.

Certified Quality

Independently verified by Testex, we guarantee quality you can trust.

🧵 GOTS: The Gold Standard

We don't just use organic cotton.
We use GOTS-certified organic cotton (Global Organic Textile Standard)
Certificate Number: GOTS-CUC-03-TC-1033552

Cotton grown organically (95%+ organic fibers)
No azo dyes (cancer-causing compounds)
No formaldehyde (the embalming chemical Dr. Burkart warns about)
No heavy metals in dyes or finishes
Wastewater treatment required
Fair wages and safe working conditions verified
Every step audited, from farm to finished garment

We Test for 300+ Harmful Substances

Independently verified by Testex.

GOTS certification is comprehensive, but we add one more layer:
OEKO-TEX Standard 100.

This independent lab tests our finished fabrics for over 300 harmful substances, including:

Pesticides
Heavy metals like lead, cadmium, mercury
Formaldehyde
Phthalates (hormone disruptors)
Allergenic dyes
PFAs (known as forever chemicals)

✅ Our textiles pass. Every batch, every time.

Why double certification?
Because kids put clothes in their mouths.

They sleep in them for hours.
They sweat in them on playgrounds.

Because we wanted zero doubt!

VELCRO®️

Brand Fastening System
We use genuine VELCRO®️ Brand hook-and-loop fasteners, not generic alternatives.

Certified brand components used across all closures

Designed for repeated open-and-close cycles without performance loss
No sharp edges or metal parts against children's skin
Tested for durability through active, everyday wear

YKK

Zipper System
We use genuine YKK zippers, the global benchmark for fastening quality.

World's most trusted zipper brand, used by leading apparel manufacturers
Precision-engineered teeth for smooth, snag-free operation
Corrosion-resistant and colourfast through repeated washing
No sharp burrs or rough edges that can scratch or irritate children's skin
Consistent pull tension, designed for small hands to operate independently

🧢 How to Keep Them Soft, Safe, and Lasting

We recommend washing new clothes before the first wear to remove any manufacturing residues.

For Hahaha garments:

Wash cold
Use fragrance-free detergent
Skip fabric softener
Tumble dry low or air dry
Remove patches before washing to keep hook-and-loop fresh

Our organic cotton actually gets softer with every wash.

📦 Packaging The Planet Likes

We make sure our packaging is as sustainable as our clothing. Beautiful to open, kind to the planet and reusable for storing treasures, patches or tomorrow’s snacks.