Materials That Matter

🌍 Local Love, Global Care

You see "100% organic cotton" and breathe a sigh of relief. Finally, something safe for your kid. But here's what most parents don't know.

"Organic cotton only describes how the cotton was grown, not what happened after harvest. Once the cotton is picked, it can be bleached with chlorine, dyed with heavy metals, and treated with wrinkle-resistant finishes that contain formaldehyde. The same chemical used for embalming. And none of that has to be disclosed."

Yvonne Burkart, PhD Toxicologist

👶🏾 Their Skin is 30% Thinner than Ours

Research shows that a baby's skin is about 30% thinner than an adult's, which means it's more permeable and more absorbent. When chemicals sit on clothing, they don't just stay there. They make their way into the bloodstream. And kids don't have fully developed detox systems yet. Their liver and kidneys are still maturing, so even small exposures can build up faster and linger longer. This is why we obsess over every step of production. Because what touches their skin matters more than people think.

We Test for 300+ Harmful Substances

Independently verified by Testex, we guarantee quality you can trust.

GOTS certification is comprehensive, but we add one more layer:
OEKO-TEX Standard 100.

This independent lab tests our finished fabrics for over 300 harmful substances, including:

  • Pesticides
  • Heavy metals (lead, cadmium, mercury)
  • Formaldehyde
  • Phthalates (hormone disruptors)
  • Allergenic dyes
  • PFAs (forever chemicals)

✅ Our textiles pass. Every batch. Every time.

Why double certification?
Because kids put clothes in their mouths.

  • They sleep in them for hours.
  • They sweat in them on playgrounds.

We wanted zero doubt!

Certified Quality

Independently verified by Testex, we guarantee quality you can trust.

🧵 GOTS: The Gold Standard

We don't just use organic cotton.
We use GOTS-certified organic cotton (Global Organic Textile Standard)
Certificate Number: GOTS-CUC-03-TC-1033552

  • Cotton grown organically (95%+ organic fibers)
  • No azo dyes (cancer-causing compounds)
  • No formaldehyde (the embalming chemical Dr. Burkart warns about)
  • No heavy metals in dyes or finishes
  • Wastewater treatment required
  • Fair wages and safe working conditions verified
  • Every step audited, from farm to finished garment

🧢 How to Keep Them Soft, Safe, and Lasting

We recommend washing new clothes before the first wear to remove any manufacturing residues.

For Hahaha garments:

  • Wash cold (better for colors, better for the planet)
  • Use fragrance-free detergent (artificial fragrances are hormone disruptors)
  • Skip fabric softener (it coats fibers with chemicals and reduces absorbency)
  • Tumble dry low or air dry (high heat breaks down fibers faster)
  • Remove patches before washing (keeps hook-and-loop fresh and prevents snagging)

Our organic cotton actually gets softer with every wash. It's one of the few things in life that improves with age.

📦 Packaging That’s Planet-Friendly

From recycled paper hang tags to reusable drawstring bags for our patch collections, we make sure our packaging is as sustainable as our clothing. Beautiful to open, kind to the planet, and reusable for storing treasures, patches, or tomorrow’s snacks.

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